About Skillskonnect Global:
Skillskonnect Global specializes in training, skill assessment, medium to large enterprises with a significant workforce, and part-time job opportunities. With offices in India, Delhi, and New Delhi, we are committed to creating opportunities and nurturing talent. For more information, please visit our website at https://www.skillskonnect.com or connect with us on LinkedIn.
About Us:
We are seeking an experienced Digital Marketing enthusiast to play a crucial role in shaping, executing, and optimizing our online marketing endeavors. We're dedicated to promoting our products and services across various digital channels. If you're passionate about the world of digital marketing and are eager to harness the internet's potential to drive revenue growth, you might be the ideal fit for our team. We are looking for tech-savvy, intuitive individuals with innovative ideas to bolster our marketing campaigns.
Key Responsibilities:
- Develop strategies to establish a long-lasting digital rapport with consumers.
- Strategize and oversee the company's ongoing presence on all social media platforms and explore new avenues.
- Launch finely tuned online advertisements using platforms such as Google AdWords and Facebook to enhance brand awareness, company visibility, and lead generation.
- Actively participate in SEO initiatives, including keyword optimization and image optimization.
- Create online newsletters and promotional emails, coordinating their distribution across multiple channels.
- Offer inventive ideas for content marketing and ensure the website remains up-to-date.
- Collaborate with designers to enhance the user experience.
- Evaluate the performance of digital marketing endeavors using a variety of Web analytics tools, including Google Analytics and WebTrends.
- Stay informed about online marketing trends and maintain up-to-date strategies.
- Foster and manage relationships with media agencies and vendors.
- Develop and execute outreach campaigns via WhatsApp and SMS.
- Proficiency in LinkedIn Marketing.
- Lead a team of interns and full-time employees, ensuring daily activity and outcomes align with key metrics.
Requirements:
- Demonstrated experience in a Digital Marketing role.
- In-depth understanding of digital marketing concepts and best practices.
- Proficiency in B2C & B2B social media, Google Adwords, email campaigns, and SEO/SEM.
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Comprehensive understanding of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.).
- Strong skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- A degree in marketing or a related field (Graduate/Post Graduate).
Expected Outcomes:
- Achieve consistent month-on-month growth in leads for individual customers.
- Attain monthly target leads for B2B customer prospects.
- Expand the following of the company and its products in line with defined goals.
- Reduce customer acquisition costs, whether individual or B2B.
- Build a highly motivated and result-oriented team.
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